This initiative was launched in May 2020 by Intertrend in honor of Asian Pacific American Heritage Month. #MakeNoiseToday aims to inspire us all to Stand Up, Stand Out and #MakeNoiseToday.

In collaboration with the creative team at Intertrend, I designed a bold logo and social media posts that encourage participation through their handwritten elements.

I explored the idea of making elements of the logo work as a “frame” for individuals to fill-in-the-blank with their own sentiments. This rough concept developed into the final logo and a series of social media posts.