I created a series of lighthearted and friendly illustrations for 454 Creative’s workbook and layed out the content so that it would be approachable for students in the marketing class.

The illustrations include an icon set that visually highlights key ideas for why personas are important: audience targeting, decision making, knowledge consensus, and pre-qualification criteria.

I used a textured, handdrawn style to establish an approachable feel. It also emphasizes that this worksheet is intended for students to fill out and get hands on with.