![](http://viviansliu.com/beta/wp-content/uploads/2021/01/blank-1500x800.png)
Port City Creative Guild
The mission of Port City Creative Guild (PCCG) is to nurture art appreciation, raise awareness of art organizations, and connect artists to communities. The Long Beach based organization holds quarterly gallery themed shows featuring local artists.
I created the branding for PCCG, including the logo and design for various applications.
![](http://viviansliu.com/beta/wp-content/uploads/2021/01/PCCG_thums.jpg)
I drew inspiration for the logo’s architectural and playful shapes from THUMS islands, a series of artificial islands visible from the shores of Long Beach.
![](http://viviansliu.com/beta/wp-content/uploads/2021/01/PCCG_logo01.png)
Concept options
![](http://viviansliu.com/beta/wp-content/uploads/2021/01/PCCG_logo_seasons.png)
Once the logo design was established, I designed 4 colorways to help distinguish between each seasonal gallery show. The shapes from the logomark are used throughout various designed collateral.
![](http://viviansliu.com/beta/wp-content/uploads/2021/01/PCCG_collateral_banner.jpg)
![](http://viviansliu.com/beta/wp-content/uploads/2021/01/PCCG_collateral_BC.jpg)
![](http://viviansliu.com/beta/wp-content/uploads/2021/01/PCCG_collateral_pins.jpg)
![](http://viviansliu.com/beta/wp-content/uploads/2021/01/PCCG_collateral_pouch.jpg)
![](http://viviansliu.com/beta/wp-content/uploads/2021/01/PCCG_collateral_brushroll.jpg)
![](http://viviansliu.com/beta/wp-content/uploads/2021/02/PCCG_collateral_pencils.jpg)